A Societal Advisory Board has been recruited from the network of existing strategic partners of the consortium and other stakeholders from society, business, and the political arena. The Board’s primary role is that of a Think Tank that secures the societal relevance of the research program. The Board will also play an important role in the identification of relevant policy cases to be examined in the empirical work of the program and partner in collaborative research. It will also play an active role in dissemination of the program’s findings. The Societal Advisory Board consists of the following members:

• Professor Mark Bovens, Scientific Council for Government Policy
• Geert Christiaansen, Senior Director Design Innovation at Philips Experience Design
• Thomas Dirkmaat PhD, Ministry of Economic Affairs; Chairman Behavioral Insights Network-NL
• Mattijs Lambooij PhD, Senior Researcher Sustainable Behavior at the National Institute for Public Health and the Environment
• Professor Henri de Groot, crown-appointed member of the Social and Economic Council of the Netherlands
• Professor Marko Hekkert, Director Netherlands Environmental Assessment Agency
• Ika van de Pas, Director Milieu Centraal
• Professor Thomas Schillemans, Dean Netherlands School of Public Administration (NSOB)
• Jasper Zuure MSc, Senior Advisor Council for Public Administration