Joint Action: Beyond Individual Behavior Change in the Sustainability Transition

Feeling that one’s behavior doesn’t matter is one of the ‘dragons of inaction’ (Gifford, 2011) that prevents people from engaging in sustainable behavior. This problem cannot be solved by focusing on individual decision-making processes as most psychological research does. ’Turning on the we mode’ may be a promising alternative for these individual approaches. In my talk, I will explore how the concept of joint action may inspire a new way of thinking about the facilitation of behavior change required for the sustainability transition.

Denise de Ridder from the department of Social, Health & Organizational Psychology will hold this talk at the Sustainable Behavior Network of the Copernicus Institute, Utrecht University. Please find more information here.